Question 1

Is the BMW M4 or Land Rover Defender 90 cheaper?

Accepted Answer

On the open Nordic market, the Land Rover Defender 90 is a median 8% cheaper than the BMW M4 (SEK 729,500 vs SEK 789,900, July 2026). Below we compare the two on price, price span, typical mileage, depreciation and supply — all from our price index.

Question 2

Which holds value better, BMW M4 or Land Rover Defender 90?

Accepted Answer

On depreciation, the Land Rover Defender 90 loses about 2.2% of its value per year versus 5.9% for the BMW M4 — so the Land Rover Defender 90 holds value best. Indicative, from regression on market data, not guarantees.

Metric	BMW M4	Land Rover Defender 90
Median price	SEK 789,900	SEK 729,500
Price span (P5–P95)	SEK 473,900 – SEK 1,773,311	SEK 259,000 – SEK 1,296,370
Typical mileage	4,540 mil	5,990 mil
Depreciation / year	SEK 46,875 (5.9%/yr)	SEK 16,051 (2.2%/yr)
Supply in the Nordics	69 cars	35 cars
Days on market (median)	—	—