Question 1

Is the BMW I8 or Land Rover Defender 90 cheaper?

Accepted Answer

On the open Nordic market, the BMW I8 is a median 6% cheaper than the Land Rover Defender 90 (SEK 656,214 vs SEK 697,450, August 2026). Below we compare the two on price, price span, typical mileage, depreciation and supply — all from our price index.

Question 2

Which holds value better, BMW I8 or Land Rover Defender 90?

Accepted Answer

On depreciation, the Land Rover Defender 90 loses about 2.3% of its value per year versus 9.7% for the BMW I8 — so the Land Rover Defender 90 holds value best. Indicative, from regression on market data, not guarantees.

Metric	BMW I8	Land Rover Defender 90
Median price	SEK 656,214	SEK 697,450
Price span (P5–P95)	SEK 494,748 – SEK 1,141,785	SEK 265,000 – SEK 1,237,750
Typical mileage	6,294 mil	5,600 mil
Depreciation / year	SEK 63,585 (9.7%/yr)	SEK 15,823 (2.3%/yr)
Supply in the Nordics	24 cars	46 cars
Days on market (median)	—	55 days