Question 1

Is the BMW M5 or Land Rover Defender cheaper?

Accepted Answer

On the open Nordic market, the BMW M5 is a median 20% cheaper than the Land Rover Defender (SEK 639,650 vs SEK 768,060, September 2026). Below we compare the two on price, price span, typical mileage, depreciation and supply — all from our price index.

Question 2

Which holds value better, BMW M5 or Land Rover Defender?

Accepted Answer

On depreciation, the Land Rover Defender loses about 2.5% of its value per year versus 2.6% for the BMW M5 — so the Land Rover Defender holds value best. Indicative, from regression on market data, not guarantees.

Metric	BMW M5	Land Rover Defender
Median price	SEK 639,650	SEK 768,060
Price span (P5–P95)	SEK 330,900 – SEK 1,746,338	SEK 196,296 – SEK 1,411,608
Typical mileage	10,275 mil	8,926 mil
Depreciation / year	SEK 16,793 (2.6%/yr)	SEK 18,982 (2.5%/yr)
Supply in the Nordics	162 cars	217 cars
Days on market (median)	50 days	45 days