Question 1

Is the BMW M3 or Land Rover Defender cheaper?

Accepted Answer

On the open Nordic market, the BMW M3 is a median 16% cheaper than the Land Rover Defender (SEK 664,900 vs SEK 768,060, September 2026). Below we compare the two on price, price span, typical mileage, depreciation and supply — all from our price index.

Question 2

Which holds value better, BMW M3 or Land Rover Defender?

Accepted Answer

On depreciation, the BMW M3 loses about 1.1% of its value per year versus 2.5% for the Land Rover Defender — so the BMW M3 holds value best. Indicative, from regression on market data, not guarantees.

Metric	BMW M3	Land Rover Defender
Median price	SEK 664,900	SEK 768,060
Price span (P5–P95)	SEK 335,144 – SEK 1,453,930	SEK 196,296 – SEK 1,411,608
Typical mileage	10,600 mil	8,926 mil
Depreciation / year	SEK 7,254 (1.1%/yr)	SEK 18,982 (2.5%/yr)
Supply in the Nordics	189 cars	217 cars
Days on market (median)	42 days	45 days