Question 1

Is the Audi RS7 or Land Rover Defender 90 cheaper?

Accepted Answer

On the open Nordic market, the Audi RS7 is a median 11% cheaper than the Land Rover Defender 90 (SEK 656,693 vs SEK 729,500, July 2026). Below we compare the two on price, price span, typical mileage, depreciation and supply — all from our price index.

Question 2

Which holds value better, Audi RS7 or Land Rover Defender 90?

Accepted Answer

On depreciation, the Land Rover Defender 90 loses about 2.2% of its value per year versus 10.4% for the Audi RS7 — so the Land Rover Defender 90 holds value best. Indicative, from regression on market data, not guarantees.

Metric	Audi RS7	Land Rover Defender 90
Median price	SEK 656,693	SEK 729,500
Price span (P5–P95)	SEK 429,000 – SEK 1,362,130	SEK 259,000 – SEK 1,296,370
Typical mileage	11,062 mil	5,990 mil
Depreciation / year	SEK 68,512 (10.4%/yr)	SEK 16,051 (2.2%/yr)
Supply in the Nordics	37 cars	35 cars
Days on market (median)	—	—