Question 1

Is the Audi RS7 or Land Rover Defender 90 cheaper?

Accepted Answer

On the open Nordic market, the Audi RS7 is a median 3% cheaper than the Land Rover Defender 90 (SEK 678,193 vs SEK 697,450, August 2026). Below we compare the two on price, price span, typical mileage, depreciation and supply — all from our price index.

Question 2

Which holds value better, Audi RS7 or Land Rover Defender 90?

Accepted Answer

On depreciation, the Land Rover Defender 90 loses about 2.0% of its value per year versus 8.7% for the Audi RS7 — so the Land Rover Defender 90 holds value best. Indicative, from regression on market data, not guarantees.

Metric	Audi RS7	Land Rover Defender 90
Median price	SEK 678,193	SEK 697,450
Price span (P5–P95)	SEK 433,500 – SEK 1,324,635	SEK 265,000 – SEK 1,237,750
Typical mileage	10,650 mil	5,600 mil
Depreciation / year	SEK 58,808 (8.7%/yr)	SEK 13,667 (2.0%/yr)
Supply in the Nordics	44 cars	46 cars
Days on market (median)	13 days	55 days